Hotspot in Nigeria
Posted 07/21/11 at 01:58pm
Hotspot Digital recently conducted an evaluation of a multi-million dollar international multi-laterally funded Nigerian domestic election-monitoring program called Project Swift Count (PSC). PSC conducted a parallel vote tabulation and was funded by the National Democratic Institute for International Affairs, which also hired Hotspot to do the evaluation.
At first glance, it might not make sense why Hotspot would be involved in a project that has no clear digital component. PSC did, in fact, use SMS as the primary method for transmitting data from the field to a central headquarters during elections so technology was a very important part of the project. However, Hotspot’s interest was broader than that.
Read MoreStrengthening International Corporate Volunteers
Posted 07/11/11 at 03:02pm
Hotspot is excited to support the efforts of CDC Development Solutions (CDS) and IBM to strengthen international corporate volunteer programs through the new Center of Excellence for International Corporate Volunteerism. Hotspot will be providing guidance on the development of an effective digital communications strategy for the program that was reported by MSNBC.
Read MoreWebviews Are Becoming More Important
Posted 05/23/11 at 08:48pm
There was a great article in the WSJ today today that signaled an important step forward in how new media platforms are viewed by both the people buying the ads and the people selling the ads. I really like the South Park example. I’m not a fan of the show, but I know how popular it is and that this cannot possibly be reflected by Nielsen ratings because so many people watch it online.
Read MoreInternational Corporate Volunteerism
Posted 04/14/11 at 10:07am
I’m excited today to be speaking to 140+ representatives of America’s Fortune 500 about the role of new media in corporate volunteerism at an event sponsored by CDC Development Solutions. I have had the chance to review about 40 of these programs and have been really impressed with the work these companies are doing. Having spent the last 15 years in and around international development work, I can see obvious opportunities to use new media to support and enrich the work being done through these programs. I hope that traditional development organizations, the U.S. State Department and USAID are also taking a close look. For more information, check out the conference agenda here.
Read MoreOnline Targeting Attracts Money
Posted 02/25/11 at 11:31am
Following on my posts from yesterday, here’s an article about how companies that help target online ads are attracting increasing amounts of venture capital funding. It’s been said before, follow the money. See it here.
Read More < 1 2 3 4 5 > Last »What We Believe
Hotspot believes that new technologies make the communications environment for campaigns more competitive than ever before and that to effectively engage in this environment requires a knowledge and understanding of the powerful tools that these new technologies make available.
More importantly, Hotspot believes in the importance of strategy to effectively deploy those tools in the pursuit of campaign goals, such as clarity of message and effective targeting.